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communication process. After sorting through the marketing objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy decisions can get tricky. Ploys such as quirky cartoons, bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it should

You can mix and match accessories and color schemes on the Space Pal. Our company offers CPU SideRacks, Accessory Shelves, Keyboard Caddies, Additional Shelves, Document Trays, and clamp-on Mouse Shelves in those same vivid colors. The Space Pal comes in a Short model with one shelf, or a Tall version with 2 shelves if you need a place for your printer or other peripherals. Like all carts, the Space Pal rolls easily on four 2 3/8” castors, come with height adjustable shelves in 1” intervals, and have a Lifetime Warranty. The Space Pal easily holds 75 lbs. and are shipped in just a few business days. The furniture choice for technology was the sturdy Our companyBench. It was designed to hold heavy monitors and has a weight capacity of up to 600 lbs. The 2.5” diameter base tubes lend to the sturdy structure, and heavy-duty, single-wheel 4” rubber casters made it easy to move their PACS system around.